Volkswagen – Sustainable Style Package

Upcycled Sunglasses & Bottle Openers Crafted from Recycled Boards

When Volkswagen wanted to celebrate its global sustainability initiative, they turned to SKRP to help translate that vision into something tangible — and wearable. Together, we created a Sustainable Style Package featuring two limited-edition products: recycled skateboard sunglasses and recycled snowboard bottle openers.

The Challenge

Volkswagen’s team was searching for memorable, eco-conscious gifts that reflected their commitment to innovation and environmental responsibility. The challenge was to design and produce items that were both functional and fashionable — and that told a meaningful story about reuse and creativity.

Our Approach

We began by selecting and sorting discarded skateboards and snowboards — each one with its own color palette, history, and graphic identity. Every board was cut, shaped, and sanded by hand in our workshop.

For the sunglasses, we used layers of reclaimed skateboard wood to create durable, lightweight frames that showcased the natural color striations of the decks. Each pair was entirely unique — no two patterns or tones were ever the same.

The snowboard bottle openers were cut from upcycled snowboard laminates, blending performance-grade materials with minimalist design. Both products were finished with Volkswagen branding and eco-friendly packaging to complete the sustainable story.

The Result

The final Sustainable Style Package included:

• 100 pairs of Recycled Skateboard Sunglasses
• 100 Recycled Snowboard Bottle Openers

These one-of-a-kind corporate gifts were distributed as part of Volkswagen’s sustainability campaign, aligning perfectly with the brand’s values of innovation, responsibility, and design excellence.

Materials & Craftsmanship

• Reclaimed skateboard and snowboard materials
• Handcrafted in small batches in Vancouver, Canada
• Natural finishes, laser engraving, and custom packaging
• Each piece one-of-a-kind in pattern and color

Impact

• Diverted over 1000 lbs of wood and composite materials from landfill
• Created 200 unique, functional art pieces
• Promoted sustainable design practices within the corporate gifting space

Driving Sustainability Forward

This collaboration proved that sustainability and style can share the same road. Every pair of sunglasses and every bottle opener told its own story — one of craftsmanship, creativity, and conscious design.