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Astral Media – Corporate Gifting with Purpose
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When Astral (Bell Media) approached us for a unique corporate gifting project, we saw the perfect opportunity to combine creativity with sustainability.
Together, we crafted 150 custom-branded tote bags made entirely from our recycled Canadian billboards — each one featuring bold, authentic graphics that once lined highways and city streets across the country.
No two bags were alike, turning what could have been standard swag into meaningful, one-of-a-kind keepsakes that truly reflected Astral’s nationwide reach and commitment to sustainability.
Every tote was hand-cut, assembled, and branded in Canada, carrying both a distinct aesthetic and a strong environmental message.
By transforming retired billboards into durable, eye-catching tote bags, this collaboration diverted industrial waste from landfills while showcasing how design and reuse can work hand-in-hand.
The result was a collection of durable, weather-resistant bags that made a statement — not just in style, but in sustainability.
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